Product protection is the number one priority of brands when it comes to packaging. This is why it is important to keep in mind the product’s fragility, dimensions, and the distance it will travel before choosing the right packaging material. Read this blog to learn about different packaging materials you can choose for your products.
1. Kraft
Reduce your brand’s carbon footprint and save on costs by choosing this sustainable and lightweight packaging material. Give your packaging a raw and rugged appeal with the natural brown Kraft. You can also customize the boxes by bleaching the Kraft to get a white shade and then dyeing it to get different colors.
When packing items that are lightweight and less fragile, brands can choose Kraft packaging. Customizing the packaging boxes allows brands to create a unique brand identity in the market. You can pack different items in the Kraft boxes, such as jewelry, bakery items, skincare products, and even stationery items.
2. Cardboard
Another sustainable and lightweight material to choose from is cardboard packaging for your products. You can choose different thicknesses of the cardboard according to the product you are packaging. Keep the products safe from external factors such as dust and water to a large extent with this material.
Brands often pack items that are slightly heavier and fragile in these boxes. Cardboard can protect the products better than Kraft. When shipping products to distant places, choose this durable material. Different decorative items, electronic items, and ceramics can be packed in the customized cardboard boxes.
3. Plastic
Plastic is a widely used packaging material because of its exceptional qualities. Corporations are working on improving the plastic packaging each day to reduce the carbon footprint. You can use bioplastics and recycled plastic for your packaging to conserve nature.
When packing medicinal items, plastic bottles are used as they can keep the products safe from external factors such as dust, light, water, and pressure. Mylar is another material used to pack products such as dry fruits, baby food puree, flour, pasta, and more. Get personalized Mylar packaging solutions to have a robust brand identity in the market.
4. Corrugated Cardboard
Corrugated cardboard offers durable protection to different products as it offers three layers in general. A corrugated flute is sandwiched between two cardboard layers to make a single-wall corrugated cardboard. The corrugated flute is used to offer cushioning and keep items safe from jerks during shipping.
Choose the right type of corrugated flute and decide on packing products in single or double-walled corrugated cardboard boxes. Brands often pack glassware in corrugated cardboard boxes. Customizing these boxes will allow your brand to attract more customers and improve shelf visibility.
5. Rigid
Most brands pack their limited-edition items in rigid boxes as they offer a luxurious and refined appearance. Choosing rigid boxes will enhance the unboxing experience of customers and also help your brand improve the shelf visibility. You can choose different packaging styles for the boxes, such as flip top boxes, magnetic closure boxes, and collapsible boxes, when packing different items.
Ensure the protection of your products from external factors such as dust. Water, pressure, and temperature with the custom rigid boxes. From packing hair wigs to apparel and luxury footwear, rigid boxes are used in almost every industry with a luxurious brand appeal.
Customize Your Packaging to Attract More Customers
Choosing the right material for your products is important, but when it comes to marketing your product, custom packaging is one of the answers. Brands pay special attention to designing and choosing the perfect shades for their packaging to ensure the products are recognized on the shelves. Whether you are choosing retail packaging or not, staying ahead of the competition is important. Let’s have a look at some of the ways you can create visually appealing packaging boxes:
Play with Different Designs
Choosing the perfect designs for your packaging boxes is very important to attract customers. You can use minimalist designs to attract people who love cleaner looks and do not like cluttered designs. Textured designs are another way of ensuring a luxury appeal, and pairing these up with gold or silver foil, you can create compelling visuals.
Try Various Colors
A white box between all the black boxes on a shelf is bound to attract customers. This is why it is important to use various colors for your packaging boxes to boost sales. Research the market to see which colors are in high demand these days. Most brands use pastels such as powder blue, ice blue, champagne pink, and sage green, while others use vivid and bold shades for the boxes.
Find the Right Manufacturer
Choosing the right manufacturer for your packaging means a lot when competing against different brands. Find a manufacturer that offers high-end boxes and whose printing is immaculate. When you choose OXO Packaging, you will get multiple benefits besides having the perfect packaging boxes. With free design consultation, wholesale rates, free custom quote, and free shipping in the US, you can get high-end boxes within a budget.
Protect Products and Nail Sales with Custom Packaging
Choose the perfect packaging material for your products to ensure that customers receive the products in one piece. Use compelling designs and colors to make their purchase worth every penny. Leave a lasting impression on customers by offering them elegant and charming boxes. Boost sales and stand apart from the competition in the market with customized boxes.
FREQUENTLY ASKED QUESTIONS
What material is used for product packaging?
Brands choose different materials for packaging products based on the product’s needs and customer demand. You can use sustainable packaging to reduce the carbon footprint.
What is the best material for packaging?
When packing luxury or fragile items, choose rigid boxes as they can keep the products safe from external factors to an optimum level.
What are the common packing materials?
Choosing the right packaging materials varies from business to business. Some common materials that brands use are Kraft, cardboard, corrugated cardboard, plastic, and rigid boxes.
