The Ultimate Guide to Byredo Elevator Music: A Fragrance Experience
Elevator Music by Byredo is not just a fragrance; it is a conceptual collaboration that fuses art, fashion, and scent into a unique experience. Designed by Virgil Abloh of Off-White and Ben Gorham of Byredo, this fragrance captures the essence of subtlety and understated elegance, reminiscent of the ambient sounds one might hear in an elevator. This guide delves deeply into the various facets of Elevator Music, comparing its different applications, dissecting its olfactory profile, and exploring its cultural significance.
Comparison of Elevator Music Products
| Product Type | Description | Size | Price |
|---|---|---|---|
| Eau de Parfum | A unisex fragrance that embodies the essence of subtlety. | 100 ml | $275 |
| Hair Perfume | A lightly scented hair mist to add a touch of fragrance. | 75 ml | $75 |
| Hand Cream | A luxurious cream infused with the Elevator Music scent. | 100 ml | $45 |
The Creative Collaboration Behind Elevator Music
The collaboration between Virgil Abloh and Ben Gorham began nearly a decade ago, when the two creatives met at a Byredo store in Stockholm. Their shared vision of challenging conventional norms in both fashion and fragrance culminated in the creation of Elevator Music. Abloh described this project as an exploration of what it means to live with fragrance, drawing parallels between scent and the often-overlooked music that fills the background of our lives.
The Olfactory Profile of Elevator Music
Elevator Music is designed to be an unobtrusive yet captivating scent. It features a harmonious blend of notes that come together to evoke a sense of calm and serenity.
Top Notes
- Midnight Violet: Offers a subtle sweetness that is not overpowering.
- Bamboo: Adds a fresh, green element that enhances the fragrance’s lightness.
Heart Notes
- Musk: Provides depth and warmth, grounding the fragrance without overwhelming the senses.
- Woody Floral Amirs: Introduces a natural richness that complements the top notes.
Base Notes
- Ambrette: A musky, earthy note that lingers on the skin, creating an intimate wearing experience.
The overall composition is likened to ambient music, designed to blend seamlessly into the background of daily life, similar to how elevator music operates.
The Art of Presentation: Installation and Experience
Elevator Music was launched during Paris Fashion Week, where it was featured in an installation that transformed the perception of scent into an experiential art form. The installation, created by artist Carsten Höller, incorporated elements that drew visitors into the world of the fragrance. The aim was to encapsulate the feeling of stepping into an elevator: a moment of pause and reflection, further enhanced by a soundtrack composed by artist Steve Angello.
The Cultural Significance of Elevator Music
The concept of Elevator Music transcends mere fragrance; it challenges societal norms surrounding scent and individuality. Gorham emphasizes that this fragrance is meant to complement one’s individuality rather than define it. This concept is particularly resonant with younger generations who often shy away from traditional ideas of fragrance as a statement of identity.
Breaking Down Scent Stereotypes
Elevator Music represents a shift away from the traditional, status-driven perceptions of perfume. Instead of being a bold statement, it serves as a gentle reminder that fragrance can be subtle, personal, and intimate.
Technical Features of Elevator Music
| Feature | Details |
|---|---|
| Fragrance Family | Floral Woody |
| Concentration | Eau de Parfum |
| Longevity | Moderate – lasts several hours without being overpowering |
| Sillage | Soft – remains close to the skin, creating an intimate aura |
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Conclusion
Byredo’s Elevator Music stands out as a remarkable collaboration that redefines the fragrance landscape. By merging art with olfactory design, it creates a unique experience that resonates with the modern consumer. With its understated elegance and thoughtful composition, Elevator Music serves not only as a scent but as a reflection of individual identity and cultural trends.
FAQ
What is Elevator Music by Byredo?
Elevator Music is a unisex fragrance created in collaboration between Off-White’s Virgil Abloh and Byredo’s Ben Gorham. It aims to capture the essence of subtlety and the ambient nature of elevator melodies.
Who designed Elevator Music?
The fragrance was designed by Virgil Abloh, the founder of Off-White, in collaboration with Ben Gorham, the founder of Byredo.
What are the main notes in Elevator Music?
The key notes include midnight violet, bamboo, musk, woody floral amirs, and ambrette, creating a balanced and harmonious scent profile.
How is Elevator Music packaged?
Elevator Music is available in various forms, including Eau de Parfum, Hair Perfume, and Hand Cream, each designed to provide a different sensory experience.
Where was Elevator Music launched?
The fragrance was unveiled during Paris Fashion Week, accompanied by an artistic installation by Carsten Höller.
What does the concept of Elevator Music represent?
Elevator Music symbolizes the idea of fragrance as a subtle presence in life, akin to the ambient sounds of elevator music that often go unnoticed yet are ever-present.
Is Elevator Music suitable for both men and women?
Yes, Elevator Music is classified as unisex, making it suitable for all individuals regardless of gender.
How long does the scent of Elevator Music last?
The longevity of Elevator Music is moderate, lasting several hours while maintaining a soft presence close to the skin.
What is the price range for Elevator Music products?
The Eau de Parfum is priced at approximately $275, Hair Perfume at $75, and Hand Cream at $45.
Where can I purchase Elevator Music?
Elevator Music products can be found on various retail sites, including www.fragrantica.com, www.vogue.com, and www.selfridges.com, among others.